Mario entered the world as "Jumpman" in Donkey Kong. A few years later the Italian Plumber (although he was first described as a carpenter) had his own game. Super Mario 1 was designed by the legendary creative director of Nintendo, Shigeru Miyamoto, and is seen by many as the best game of all time. His character made ideal to be the central point in Nintendo's marketing. He got his own TV Show, rother Luigi and even a evening filling movie (reviews at the Internet Movie Database).
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He starred in Super Mario 1,2,3, World, 64 Dr. Mario, Super Mario Kart, Mario & Yoshi, Mario Party, Mario Tennis etc. etc.. More about Mario on Super Mario, this is your life